Google has started to penalise websites that aren't mobile or tablet friendly. See our article why. On the right is a responsive site we have made that shows what's possible.
Many web designs are being made that 'respond' to the size of the window they are in. Simply speaking, this is what responsive design is - a site that fits whatever device that you are viewing it in.
It used to be that a new design had to be made for each device that could be viewing the site, but now the styling can be set to match the window size, so one site fits all ...however, be warned - its not that simple.
Usually what happens is that the various elements in the larger site fold under each other, so you get a longer thinner site as you narrow down the width. But there are some things that just wont squash up and still look OK - for example banners that go along the top of a site simply get too small to read, some logos also won't squish down, forms also can get way too long if there are many fields to fill in, shopping carts sometimes won't work well, and so on.
A way around the unreadable text issue is to turn the item off once its gets down to a certain size. As time goes on more solutions are being found to render a site more effectively.
Here is a nice article about it all in webdesignerdepot.com. Look halfway down to see why things are not that simple.
